Bisto bunch vs. Christmas lunch
On the whole, Gen X is family-oriented, though some segments like Anxious Planners and Cynical Fatalists tend to be more distant, with nearly 1 in 5 reporting their families aren't very close.
Adventurous Achievers are nearly
5x more likely
to describe their family as close rather than distant.
Me time or we time?
Most of Gen X have no trouble balancing their personal and family commitments, but some segments such as Busy Short Termers and Cynical Fatalists do struggle.
39%
of Adventurous Achievers find it easy to strike the right balance between family time and personal pursuits.
22%
of Cynical Fatalists find it hard to balance family obligations with personal time.
Traditional family vs. progressive parenting
Gen X is somewhat divided on parenting structures with 24% favouring traditional households, while 30% believe non-traditional households offer equal benefits for children.
Anxious Planners are
1.4x more likely
to lean towards traditional structures
Progressively Engaged are
1.4x more likely
than the average to favour non-traditional households
Pastime passions meet Kodak moments
Gen X is nearly evenly split on how they plan to spend retirement too, with some focusing on hobbies and others on family.
Busy Short Termers are more than
2x more likely
to focus on family over hobbies.
Progressively Engaged are looking forward to
spending more time
on hobbies and interests in retirement than other segments.
Anxious Planners and Cynical Fatalists
are more balanced
between hobbies and family.
