The ChangingFace of Retirement
Meet the voices shaping what’s next.
Retire
Different
With longer lifespans and changing economic realities, retirement is quietly being redefined.
Generation X and Boomers are embracing this shift with resilience and creativity, from career pivots and new ventures to purpose-led projects that give later life new meaning.
Gen Voices is a living platform that captures their hopes, challenges and evolving realities as they reshape retirement on their own terms.
My Gen X boss has a real die-at-the-desk mentality.
That’s partially true but nearly
1in2 see work-life balance
as crucial to their wellbeing.
Gen X all seem worried about their retirement.
They may have missed out
on final salary pensions but
50% of Gen X
feel optimistic
about retirement.
They’re still partying like it’s 1999.
You may be surprised
Gen X are
3x more likely
to be big savers
than big spenders.
Running races are always full of over 45s.
Fitness certainly is a focus
for some, with
1in3 Gen X
taking active steps to
prioritise their health.
Those guys are all lefties.
Actually it’s pretty balanced with a
50/50 split
between describing
their family as having
conservative vs.
liberal values.
Gen X? Aren’t they the ones that defined Brits abroad?
They could be more culturally attuned than
we give them credit for as they’re over
2x more likely to believe Britain has much to
learn from the rest of the world over teaching it.
Boomers had it easy.
Sure, many Boomers
benefited from rapid
house price rises but
2in5 still keep tight controls on their finances.
They’re always out socialising.
Actually, Boomers are nearly
4x more likely to spend time alone
than socialising.
My yoga class is packed with old people.
There’s a good reason for that! Boomers are nearly
400% more likely to be actively prioritising their health and wellness.
My Gran is getting really stuck in her ways.
Let’s bust that myth! Boomers are actually over
3x more likely
to learn something about the country
they're visiting instead of being ignorant.
Retirees don’t get how hard life is now.
There’s truth to that with a
50/50 split
on how easy or difficult
it should be to access
benefits.
My Dad still isn’t retired.
He may be in the minority as
9in10 feel
prepared for retirement.
Our research has defined unique segments for both Gen X and Boomers. Hit the links below for a retro ride through the nature of their nuances.
Grab your space hopper and bounce off to our Gen X insights
Turn on and tune into our Boomer insights
Want to keep up to date on all the latest insights on the generations?You’re in the right place. Fill out the form and we’ll keep you in the loop.
Latest news
Do Gen X deserve their Slacker nickname?
Are Boomers really OK? Check out all the
latest blogs and news from Gen Voices.
